Off page SEO is focused on your reputation; how well your website is perceived in the online world matters to Google. Off page SEO is focused on how your website interacts with the online community, and the relationships you build with others. Unlike on page SEO, it involves work done outside the boundaries of your website.
There are three main components of off page SEO: link building, social media, and social bookmarking. Off page SEO is like public relations for your website. Google judges the quality of your website based on word-of-mouth, and what people are saying about you online. Search engine optimization, including off page SEO, will increase traffic to your website and improve your search engine rankings.
SEO WEBSITE COMPANIES: SEARCH ENGINE EXPERTS
SEO Business Solutions will develop an off page SEO strategy for your business that’s personalized, and focused on improving your reputation online. We’re an SEO company Toronto located, that serves clients worldwide. Our experts will help you increase traffic to your website, and gain the online exposure you deserve. We offer the best SEO service for your business.
OFF PAGE SEO FOR WEBSITE AUTHORITY AND CREDIBILITY
Search engines rank websites based on credibility and authority. Building credibility online takes time, but it’s worth the effort. Make sure you choose the best website design company or SEO firm to help you gain the credibility you deserve.
High-quality websites publish valuable content that engages readers, and gets people talking on various online platforms. Google judges your authority and credibility based on how many links, mentions and references your website has on social media networks, blogs, etc. Building connections with a variety of people— including thought leaders and industry experts— is key to your success.
HOW DOES GOOGLE JUDGE WEBSITES?
- High-quality websites are more likely to have links and references from other websites
- Useful websites tend to have several mentions on social media (Facebook likes, pins, Twitter mentions, etc.)
- Top-ranked sites are more likely to be bookmarked, and shared among communities of like-minded individuals
OFF PAGE SEO: THE IMPORTANCE OF LINKS
Natural inbound links are highly valuable to Google. These links will significantly improve your credibility online, and drive traffic to your website over time.
WHAT ARE NATURAL INBOUND LINKS?
They’re unsolicited links to your website from other sites or blogs. In other words, they’re links that you didn’t ask for or expect. Every link adds up, and counts as a “vote” in favour of your website. Search engines, such as Google, will tally these votes to determine how credible your website is. And, this credibility determines where your website will rank on search engine results. Will you rank above your competition? Your reputation online will be a deciding factor.
The quality of links is more important than the quantity. A link from a well known, authoritative website, such as The Globe and Mail, will count more than a link from an average person’s blog. But, it’s best to have variety of inbound links— including ordinary links.
It’s important to build your inbound links gradually. Google’s algorithms will notice if you build inbound links too fast. Websites that develop a series of links very fast appear suspicious to Google. That’s why Google will penalize websites for the quick, and unnatural accumulation of inbound links.
HOW DO YOU BUILD INBOUND LINKS?
Content is key. You need to publish fresh, original content— including text, videos, images, and infographics— on a regular basis. Your content should engage readers and compel them to discuss your website on various platforms. Joining link exchange programs, and buying inbound links doesn’t work. And, Google could penalize you for this suspicious activity. There are several ways to build inbound links naturally, including legitimate directories, local web listings, online press releases, blogs, and whitepapers to name a few.
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