WHAT IS PAY PER CLICK ADVERTISING (PPC)?
Pay Per Click (PPC) advertising draws instant traffic to your website. It’s a highly effective marketing strategy, and requires low fixed costs. Our PPC campaigns are multi-channel, and include Google AdWords (both search and display), MSN Ad Center, Yahoo! Search Marketing, and social media outlets such as Facebook Ads and LinkedIn Ads.
PPC ads are typically displayed on search engines, such as Google and Bing, and other relevant directories. As the name suggests, you pay every time someone clicks on your ad. PPC is a great way to maximize your return on investment (ROI)— because you can easily measure results— including sales, fees, and conversions. You can also target both local and global audiences.
HOW DOES PPC WORK?
Search engines display your ads based on relevant, industry-specific keywords. When searchers type in these keywords on Google and other locations, your ads appear at the top of the page. PPC is a highly targeted advertising model. Your ads attract visitors who are interested in your products or services, and these visitors are usually ready to buy.
SEO Business Solutions chooses keywords carefully, so you get the most out of every PPC ad. We are SEO search engine optimization specialists.
PPC CLICK MARKETING: THE BENEFITS
- Draw instant traffic to your website
- Improve your ranking on top search engines
- Boost your online exposure
- Attract a steady flow of customers
- Achieve positive results quickly
- Requires low fixed costs
- Higher conversion rates
- Increase your sales
We design highly effective, customized PPC campaigns for every client. SEO Business Solutions begins every PPC campaign with extensive research of your industry, and keyword analysis to make sure we target the most effective keywords with every ad. Our local search optimization services are thorough. Before we begin every project, we review your competition, and gain an in-depth understanding of your unique needs, and business goals.
WHAT IS PPC MANAGEMENT?
The best SEO strategies, and PPC campaigns, are results-driven. Pay per click management requires meticulous, and consistent, monitoring on a daily basis. We use Google’s Third Party Agencies program to monitor your click-through rates, quality scores, daily budget spent and other relevant information regularly. Our experts analyze this data and make adjustments to your PPC strategy when necessary— to ensure your campaign remains successful long-term. We measure your success by several factors, including ad bounce rates, quality scores, and conversion rates.
OUR PAY PER CLICK SERVICES
- Full-service pay per click management
- Continual campaign monitoring
- In-depth analysis and tracking
- Routine progress reports
- Competitive analysis
- Frequent updates and adjustments to maximize results
LOCAL SEARCH OPTIMIZATION VS. PPC CAMPAIGNS
Local search optimization can take months to deliver results. Unlike most SEO optimization techniques— with an expert PPC campaign— you can gain first-page exposure on Google, Bing, and other search engines in a short period-of-time. The result: you’ll see a positive return on your investment very quickly.Pay per click marketing (PPC) and SEO are very different. The main difference: traffic coming from SEO is free (organic), and traffic generated from pay per click ads is not free. Both SEO and PPC are essential components of any local online marketing strategy. SEO Business Solutions will make sure your PPC ads are technically sound, and free of glitches, so your campaign is successful.
Get the most out of your PPC campaign: make sure your ads are managed properly by a team of professionals. Mismanaged campaigns can cost you money— don’t let that happen to you. We have what it takes to make your next PPC campaign a success. Contact us for a free website audit and consultation.
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